Services

Prima Hospitality offers single property or multi-unit property management agreements and a host of other professional services. Our focus is not on size or number of clients, but the quality of our work and the satisfaction of our clients.  Our company is extraordinarily efficient and we flex in size to meet the demands of our clients, providing you with perhaps the most cost effective resource you have ever enjoyed.  Prima Hospitality has access to a wealth of seasoned experts we employ based strictly on the needs of our clients.  We are passionate, driven, expert in what we do and will never accept an assignment if we feel the fit is not right.  We only engage with a limited number of clients annually.  We turn down far more requests for assistance than we accept.  Maintaining our company's integrity and the quality of the work we deliver for our clients is key to our success and we will not compromise in this area. 
Full Service Management Agreements
We offer very untraditional full service management agreements, assuming 360 degree responsibility for directing and growing all aspects of the property operationally.  We charge extraordinarily reasonable monthly fixed fees, offer 12 month contracts, with 90 day exit clauses for all clients.  No lengthy contracts, no legalese, no small print, no ridiculous extra fees or one-sided incentives or bonuses for the management company - a fee simple system that is equitable and offers an exceptional degree of flexibility for the client property.  We manage hotels, resorts, food and beverage facilities, attractions and casinos. 
Turnkey Internet Marketing
Even small, individual properties can afford sophisticated Internet marketing strategies today.  Every property today should employ an effective website, search engine optimization, pay-per-click campaigns and social media plans.  Active day-to-day management of these critical functions is paramount to success.  Prima Hospitality has extensive experience in successfully marketing hotel, resort, casino and attraction properties through online marketing.  Internet marketing is the most cost effective manner by which to sell your products. Relying on a franchise to perform this function yields mediocre results.


Revenue Management
Effectively employing demand based pricing strategies is more critical to success today than ever.  Prima Hospitality has developed a proprietary system for performing this vital core function.  The average hotel General Manager does not possess the skill set or tools to consistently drive maximum revenues.  Franchise revenue managers are usually over saturated with too many properties to manage and do not fully understand the markets in which they are making key pricing decisions.  How can someone thousands of miles away who manages dozens of properties throughout the country effectively manage your pricing?  Day-to-day, moment-to-moment monitoring of inventories and the competitive pricing scenario is key to success.  Employing a systematic approach to this function is critical.
Acquisition and Development Assistance
Whether you plan to acquire a new property or properties or develop a new original concept venture, Prima Hospitality can be of assistance. With decades of diverse experience in multiple markets with different types of hotel and food and beverage properties, our expertise can be a critical factor in making the right decisions.  We specialize in acquiring, renovating and repositioning historic hotels and developing, building and operating original concept restaurants and bars.  We can provide specialists at every step of the way for your acquisition and development needs from negotiating purchases to sourcing financing, designing, providing project oversight, franchise selection, menu development and promotions.  Let Prima Hospitality provide an extra edge in executing your business plans. 
Sales Training
Prima Hospitality specializes in training every single person in an organization to maximize the sales potential of the property.  Typically hotel front desk agents and reservation agents, each responsible for selling thousands or even millions of dollars of hotel stays annually, receive little or no sales training or career development.  The same can be said of the same functional positions in restaurants, bars, casinos and attractions.  Turnover of these critical positions can be rampant. Employing quality sales training, measuring the results and incentivizing every person in an organization who performs a sales function is vital to success.  Making this function an absolute top priority of management is the only way results will be seen - starting a sales training program today and forgetting it tomorrow will not yield positive results.   
Interior Design and Photography
Prima Hospitality has partnerships with premier designers, photographers and videographers throughout the nation who specialize in hotels, food and beverage establishments and casinos. Many successful specialty designers are difficult to find.  Due to their success, they simply do not advertise and are backlogged with repeat business and word of mouth referrals.  Prima has access to many of these specialty designers.  For any project, achieving cost effective, unique designs and procuring the product in a timely fashion, on time and under budget is critical to success.  Custom designs can be more affordable and have greater impact than "cookie cutter" ones.  With design, there is only one chance to get it right.  
Security and Loss Prevention
A critically under-managed and neglected area today, this deficit does not present itself until it is usually too late and a devastating incident occurs, threatening not only an enterprise's reputation but its financial viability as well.  Prima Hospitality has extensive experience managing these two critical areas with pristine results - hotels in high risk areas, potentially dangerous water parks and casinos where fraud, embezzlement and pilferage can be rampant.  Let us manage these functions for you on a perpetual basis or review your current practices.  Keep your insurance premiums in check. 
Construction and Renovation Project Management
Outsourcing this function to a reliable third party can provide numerous benefits to a business operator.  Your company can remained focused on its core competencies and not become distracted by expansion or renovation.  Cost and time overruns can be completely eliminated by the dedicated focus Prima Hospitality can bring to the table in this area.  Access to experts can be greatly enhanced.  National and international sourcing of materials and vendors can provide significant cost and time savings.  Specialty hospitality expertise from project start to conclusion can benefit your company enormously. 
Mentorship and Coaching Services
Every company and every executive always questions whether enough dedicated time is being allocated for the effective coaching and mentoring of key executives.  The overburdened executive is the hallmark of our times.  What could be gained by securing regular, ongoing, affordable mentoring and coaching of key executives?  Goals are oftentimes expressed, but priorities not accentuated and reinforced. Performance measurement and appraisal is oftentimes sporadic and overlooked.  Critical paths for career development are confusing for young executives and too often they flounder because they simply do not know what to do.  Many executives have read about business mentors and coaching, reflected on the subject and found it a compelling idea and left it there.  Mentorship and coaching works and Prima Hospitality makes it affordable.